The Buyer’s Guide To The Best Mascara

The Buyer's Guide To The Best Mascara

When you’re looking for a product that can make your lashes pop, there’s one that’s been tried and trusted for almost a hundred years. Mascara is a staple in any woman’s cosmetic bag as one of the most versatile products that can work for all facial structures, skin tones, and hair colors.

With literally hundreds of mascara products on the market, though, it can be hard to wade through the choices and find something that’s quality and adds beauty to your face. We’ve compiled a list of our top five choices for mascara and found something to suit every need, from the best mascara for thin lashes to the best lengthening mascara.

Mascara was first invented in 1917, and since then has come a long way from the ingredients of coal dust and petroleum jelly. Nowadays, there’s a whole range of mascaras featuring natural products, small fibers to extend your lashes further, and even clear products too.

The prices for mascara can range from more affordable brands sitting at around $10 a tube, and go up to close to $100 for high-end brands. However, for something quality, you should be happy to spend between $15 - $30 to get all the dramatic results you need to make your eyes pop.

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The Amazing Ways Mascara Can Help

If you’ve never owned mascara before you might be wondering what all the fuss is about, and for those who’ve used this wonder wand you’ll know just how important it is as part of your daily beauty routine.

Here are just a few benefits you can get for yourself from this time-tested beauty product:

  • Works for all looks - The best thing about mascara is that it suits every look, from the clear no makeup look achieve with the best natural mascara to the glamorous and heavy eye look achieved with something thick and dark.
  • Easy to use - Applying mascara takes a steady hand, but it’s one of the easiest pieces of makeup to apply and it’s very hard to get it wrong, especially when you’re using clear mascara.
  • Convenient to carry - Mascara packs away nicely with a screw on lid and you can keep one easily on you at all times when you need a touch up on instant brightening of your face.
  • Highlights your eyes - The number one benefit of mascara is that it makes your eyes and lashes appear bigger, and draws attention to that area of your face. This finishes off your makeup perfectly and helps you appear alert and bright eyed.

How To Apply Mascara Like A Pro

Before we can get into the best mascara products on the market today, it helps to know exactly how to apply yours so that you can achieve that flawless look to take you through the day and night. Although mascara is famously easy to apply, it does take concentration to ensure you don’t miss the lashes and end up with it all over your cheek.

Here are a few tips to remember:

  • Curl your lashes using a special tool before you apply mascara, as this will help them to set and stay in that position for longer;
  • Ensure your face and lashes are clean before attempting to apply more mascara as it can cause lumps otherwise;
  • Wipe the mascara wand on a tissue to remove and clumps before you apply, giving a cleaner finish to your lashes;
  • Start on the bottom lash first so that you don’t cause a smudge by looking down if you do your top lash first;
  • When doing the top lash, start at the roots and perform a zig-zag motion to help separate and extend your lashes, adding a second coat when necessary.

When you follow these simple tips and couple it with an amazing choice of mascara, you’ll be amazed at just how much one simple product can improve your entire face. After you’ve chosen the ideal mascara for your face, hair color, and skin tone, this will help you to apply mascara better than the professionals.

The Best Mascara Products Of Today

With hundreds of different types of mascara available today, it can be tough to narrow down the best choices. A good mascara should have a wand that’s easy to apply, be long lasting for good coverage, and depending on your personal preference might have other features like waterproofing, smudge resistance, and different shades.

Here are our top choices for the best mascara products to suit all types of face.

Blinc Mascara

When you’re looking for the best smudge proof mascara, you can’t go past this revolutionary produce from Blinc. The formula of this tube means that when you apply the mascara, it forms tiny water resistant tubes that build on your lashes so they’re protected from smudging, crying, running, and just about anything you do in your daily routine.

There are six different colors to choose from to suit, and if you have particularly sensitive eyes then this is a great choice. This is one of the best mascara for sensitive eyes you can choose, without missing anything on the actual quality of the cosmetic, however, you’ll have to be prepared to pay more at about $25 for a tube.

Blinc Mascara.

Be careful where you store this tube, however, as some online reviews have stated that it liquefies in warmer weather which makes it not as effective. Provided you can keep it in a cool and dry place, you’ll never have an issue though.

This is by far the best waterproof mascara available, so if this is on the top of your priority list for mascara features then you’ll be pleased with the investment.

Our Rating

The Balm Mad Lash Mascara

The Balm are known for creating amazing quality beauty products without any cruelty or nasty ingredients within, and their Mad Lash Mascara is no exception.

The Balm Mad Lash Mascara.

This amazing mascara features an injection molded wand that can give your lashes the best volume of their life without the need for any special tricks.

The only downfall with The Balm’s Mad Lash Mascara is that it comes in just one rich black color, so if you’re looking for something to suit a range of complexions and colors you’ll need to shop around.

However, as most people suit the darker shades on their lashes it should be enough to cover most women.

The best thing about this mascara is how well it volumizes your lashes and can give you quite a dramatic look, and priced at around $18 it’s one of the more affordable options for how much it does.

To transform your face and get dramatic lashes, it has to be The Balm.

Our Rating

Stila Huge Extreme Lash

For those with short lashes who need some length, Stila Huge Extreme Lash is the product for you.

Stila Huge Extreme Lash.

This is one of the most effective mascaras and best fiber for short lashes available, and it works more on lengthening than thickening.

The unique thing about Stila Huge Extreme Lash is the design of the wand, featuring small and flexible waves throughout that allow you to build up the product.

However, some users have said that this mascara best suits short term use as it can flake up over time and have a chalky feel.

Although this is only suited for a few hours of use, the results you’ll get are quite dramatic from just the one product. When saved for nights out and business meetings, you’ll be pleased with the results from Stila Huge Extreme Lash priced at just over $20.

If you’re planning on wearing it for longer then bring along some wipes and reapply as needed, and you won’t be disappointed with results.

Our Rating

Borghese Superiore State Of The Art Mascara

If you’re looking for a gentle mascara that can make your eyes pop, the clear choice comes from Borghese with their Superiore State of the Art Mascara. This wonderful wand will lift and separate your lashes to give them a coating that’s completely free from clumping and can add loads of length to even the shortest of lashes.

This mascara comes in a beautiful packaging of silver and gold and is mid-range in its price of around $20. If you’re looking for something to wear during the day this is ideal, as it’s more of a lengthening and not a dramatic look like some other brands offer.

There are only two colors available as well in either black or brown, so the range isn’t as great as what some can offer.

The silk powder used in this mascara makes it great for a gentle touch, and if you’re using a curling wand then it’s the best curling mascara around. However, for a dramatic look, it doesn’t really offer too much so you’ll need something more suited to giving volume if this is the style you’re chasing.

Borghese Superiore State Of The Art Mascara.

The Borghese Superiore State of the Art Mascara is the perfect in between for those who want to see a difference but don’t need it to be too radical.

Our Rating

Butter London Iconoclast Mega Volume Mascara

For the absolute biggest and most dramatic lashes of your life, you must have the Butter London Iconoclast Mega Volume Mascara. This is a high impact mascara that will give your eyes a serious pop, and it’s priced about midrange for excellent value around $20.

With a patented shine fusion polymers within, you’re able to get soft and thick lashes with instant volume and lengthening that just can’t be found with other products. This isn’t really the best if you’re planning a trip to the gym or a sad movie where there might be tears, as it can smudge somewhat when in contact with water.

Butter London Iconoclast Mega Volume Mascara

The best thing about this mascara from Butter London is the unique brush which helps you to softly but effectively coat the lashes with many layers without any clumping at all, so not only will you get great volume but none of your lashes will stick together. For an instant and dramatic effect from your mascara, this has to be one of the top picks.

Our Rating

Final Thoughts

Cosmetics have never been more popular than they are now with something available to meet every little need the consumer has, and mascara choices are not exempt from this overcrowding in the market. However, any of these products we’ve chosen would be an asset to your beauty routine and help your eyes pop more than ever.

Our top choice for the best mascara to suit all kinds of users would have to be the Blinc Mascara, as it holds the key feature that many women look for when choosing mascara. You’ll be able to transition from a day at work to the gym and then out for evening dinner without worrying about smudging or running product on your face.

If you’re looking for something high impact and dramatic, though, without worrying abut whether it might smudge on your face, the best choice is the Butter London Iconoclast Mega Volume Mascara. Just as the name suggests, this amazing product can give you the hugest lashes of your life so it’s ideal for when you’re getting glammed up for a night on the town.

Woman applying mascara on her eyelashes - macro shot.

Just as there are many types of women, so too are there many types of mascara to suit every occasion, skin tone, hair color, and makeup style, so it’s tough to choose just one that would be great for everyone.

Start first with your personal preferences and beauty style, and then choose one of these that best suits your needs and we can guarantee you won’t be disappointed.

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